Don’t Tell your Buyers the Address of the Home!

When I started in real estate many years ago, a top producing agent warned me to never tell a buyer the address of a property until the buyer was in my car or I may lose him/her to another agent.  Nothing could be further from the truth. Often (although less so lately) a real estate agent will ask me, “If my clients go on the Internet and learn about all the homes for sale in their area why would they need me?” My answer to the agent is always, “Well, if you feel that way then you are right!”

Saying that “123 Main Street is for sale at $500,000” or “It has a lovely kitchen” is not much value added.  Heck, my 9 year old boy can do that!  What they want from an agent is local market knowledge such as:

• Is this a good price?
• Is this a good location?
• What inspections should I get?
• What do you think about the other agent?
• What do you think about the home?

Whether an agent likes it or not, home buyers and sellers want and will get access to real estate data.  That’s a good thing.  Combining trusted data with the advice of a knowledgeable agent gets buyers and sellers to make easier decisions.

Buyers and sellers Consider the Internet an Ally.  So do smart agents.