Mickey Mouse wants to use CleanOffer

Monday, April 28, 2008

But he can’t. 

Last week “Mickey Mouse” () actually tried to sign up for CleanOffer.  As you know, CleanOffer is a private agent-client productivity tool, NOT one of those anonymous “Lead Generators”.  Per our licensing agreements with the Multiple Listing Services, all users of CleanOffer must either be a subscribing agent to the MLS or the client/consumer of a subscribing agent.

I agree that curious consumers should be able to look at real estate online anonymously.  This curiosity has been solved by thousands of consumer-facing public websites such as Realtor.com and brokerage websites.  The main goal of these public websites is to generate “leads” for real estate agents.

The problem is that those “leads” are rarely serious home buyers or sellers.  Generally less than 1% of them result in a closed home sale.  In contrast, 40% of the clients using CleanOffer actually buy or sell (or both) a home.  Real estate is a Relationship Game.  In reality, serious buyers and sellers are represented by a real estate agent in about 90% of residential real estate transactions.  This is the group that CleanOffer caters to.

Still, occasionally we do get some unattached consumer “leads” at CleanOffer.  If any of you agents out there want us to send you the prospects let us know. 

Right now we have Mickey Mouse available!