Mickey Mouse wants to use CleanOffer

Monday, April 28, 2008

But he can’t. 

Last week “Mickey Mouse” (.(JavaScript must be enabled to view this email address)) actually tried to sign up for CleanOffer.  As you know, CleanOffer is a private agent-client productivity tool, NOT one of those anonymous “Lead Generators”.  Per our licensing agreements with the Multiple Listing Services, all users of CleanOffer must either be a subscribing agent to the MLS or the client/consumer of a subscribing agent.

I agree that curious consumers should be able to look at real estate online anonymously.  This curiosity has been solved by thousands of consumer-facing public websites such as Realtor.com and brokerage websites.  The main goal of these public websites is to generate “leads” for real estate agents.

The problem is that those “leads” are rarely serious home buyers or sellers.  Generally less than 1% of them result in a closed home sale.  In contrast, 40% of the clients using CleanOffer actually buy or sell (or both) a home.  Real estate is a Relationship Game.  In reality, serious buyers and sellers are represented by a real estate agent in about 90% of residential real estate transactions.  This is the group that CleanOffer caters to.

Still, occasionally we do get some unattached consumer “leads” at CleanOffer.  If any of you agents out there want us to send you the prospects let us know. 

Right now we have Mickey Mouse available!

CleanOffer is Expanding!

Wednesday, April 16, 2008

We have just released the beta version of CleanOffer for the Austin, Texas market. Through an agreement with the Austin Board of Realtors, the CleanOffer product now covers Travis, Williamson, Hays, Bastrop, Burnet, Caldwell, Blanco, Llano, Milam, Comal, Lee, Fayette, Gonzales and Gillespie counties. Over the past few years, Austin has been one of the best performing real estate markets in the country. We’re very confident that the CleanOffer product will be well received by Austin agents.

We’ve found that the best marketing of CleanOffer has been through word of mouth. We’re looking for early adopters, so if you know any agents in the Austin market, we’d appreciate if you would contact them and let them know how valuable CleanOffer has been to you. 

Scheduled Downtime Tonight

Monday, April 07, 2008

The re.cleanoffer.com site will be down at 6 p.m. pacific time tonight for our newest release. The site will be unavailable from 6 p.m. PST, until 6 a.m PST.

We apologize for the length of time, but we’re releasing a new version with many new features. We’ll post again here once we’re done. Thanks for your patience!

Update 6 a.m. PST The upgrade is taking a little longer than expected. We are working hard to get the site back up and running as soon as possible. Please bear with us a little longer.

Update 9:30 a.m. PST Upgrade complete. We are still fixing some small issues. Thanks again for bearing with us.